Digital Organizer

Communications & Partnerships · Oakland/Los Angeles, California
Department Communications & Partnerships
Employment Type Full-Time
Compensation $70,000 - $75,000

The Opportunity

Essie Justice Group (Essie) is building grassroots power to dismantle the US incarceration system, the most egregious creator of racial and gender injustice of our time. We are a loving and powerful community of women with incarcerated loved onesand include cisgender women, transgender women, formerly incarcerated women, gender non-conforming (gnc) people, elders, and young people. 

Building a sustainable grassroots institution that can be leveraged in the fight for a Black Feminist future is a priority at Essie. Through the development of thoughtful organizing models, a vibrant organizational culture, and scalable structure, our aim is to break the isolation of the 1 in 4 women who have loved ones behind bars and sustain bold decarceration advocacy through the leadership of women with loved ones behind bars. After seven years building an active membership across California, Essie is waging even more ambitious campaigns to divest from state-sponsored punitive control and invest in structures that support the self-determination, freedom, and dignity of Black women and gender non-conforming (gnc) people. In the midst of significant organizational growth, we are seeking a motivated, organized, and strategy-focused Digital Organizer to join our team.

At Essie, digital organizing work is core to our vision for building the first national community of women with incarcerated loved ones in the United States. The Digital Organizer has a deep understanding of how digital technologies can be used to recruit, engage, and uplift people to make meaningful change and work for justice. This person leads efforts across a variety of projects to amplify our narrative and strategies to engage new people to join us in the fight for racial, economic and gender justice. The ideal candidate has considerable strengths and deeply rooted interests in utilizing technology, social media platforms, and member engagement tactics to reduce barriers Black and Brown women and gnc people face to participate in political action. 

The Digital Organizer is a strategic, detail-oriented organizer with a strong desire to innovate, experiment, and implement digital strategies to build and maintain our membership presence across social media platforms and other mediums. The ideal candidate possesses strong writing, communications, and critical thinking skills and is excited by creative problem-solving. They are comfortable developing and planning digital campaign strategy and implementing a variety of digital organizing tactics at local, state and national levels. The Digital Organizer approaches their organizational responsibilities and strategic directives with passion, attention to detail, and creativity rooted in a deep love for engaging women with incarcerated loved ones in this crucial movement work. 

Start date: January 10, 2022. 

Core Responsibilities

Membership Engagement - Manages, engages, and grows our membership base and online presence.

  • Contribute to the design, development, and implementation of digital recruitment plans to motivate and mobilize women, trans, and gender non-conforming (gnc) people across the country to join Essie’s national membership, including coordinating online public events that support other Essie organizing or campaign goals.
  • Create and implement strategies aligned with advocacy campaigns to build and sustain a base of members that will work with us to meet our immediate and long-term goals.
  • Identify and implement list-building activities to expand our online presence and deepen engagement with advocacy campaigns. 
  • Stay on the pulse of industry technology and tools, keeping Essie at the cutting edge in our ability to organize and mobilize.
  • Maintain member engagement and leverage our members’ skills and passions into Essie’s vision and work; work with members to share their stories through videos, images, and online platforms.
  • Coordinate with multiple staff to co-design and co-facilitate online programming for building the membership.
  • Report on performance across digital channels and tools, and recommend future strategies.
  • Refine, analyze, and implement our online engagement tools and metrics to strengthen Essie’s advocacy. 

Digital Organizing - Create and maintain digital systems that organize strategies and advocacy campaigns across varying platforms.

  • Collaborate with the Membership & Organizing Team to devise and implement Essie’s digital organizing strategies.
  • Learn, maintain, and continuously improve processes and systems for engaging and empowering Essie’s virtual and national member and advocates network.
  • Create, run tests, and track data from emails, ads, and text messages and adjust content and strategies accordingly.
  • Manage our membership database.

Social Media and Web Content Management- Maintain Essie’s social media presence across multiple platforms to recruit and engage members and a broader audience. 

  • Collaborate on strategies for expanding and improving online engagement.
  • Develop and execute visual and editorial content for Essie’s social media platforms and website.
  • Work with the Communications & Partnership Team to create, plan, and update Essie’s website content.
  • Use social media engagement to connect social actions to advocacy campaigns.

Who We’re Looking For 

Ideal Qualifications

  • A minimum of 3 years experience in digital organizing in social justice, community and/or distributed organizing contexts, preferably within local, state, and national models. 
  • Experience growing and managing digital membership base, digital communications, digital engagement, or digital marketing strategy.
  • Successful track record as a team player who excels in managing multiple projects, and is comfortable working in a fast-paced and non-traditional work environment. 
  • Demonstrated ability to consistently maintain a high level of organization, accurate and clear assessments about a constantly changing organizational landscape, and with foresight to make determinations, produce insightful ideas, and set forth impactful next steps.
  • Excellent time and project management skills and enthusiastic about identifying strategic opportunities for Essie to engage online to advance our digital presence, scope, and reach.
  • Effective writing, editing, and verbal and interpersonal communication skills.
  • Impeccable attention to detail.
  • Experience and proficiency with using a variety of digital organizing tools, platforms, and content management systems and a willingness to learn new systems.
  • Experience with Mac operating systems, Google Suite, and MS Office Suite (especially Excel and Word).
  • Commitment to the beliefs and values of Essie with a demonstrated passion for progressive politics, specifically in gender justice, race justice and ending mass incarceration.


  • People-centered organizer. You care deeply about building meaningful connections with people and are passionate about how to do this with integrity across social platforms. You revel in improving systems and messaging to motivate individuals to act collectively to achieve shared goals. You find purpose in leveraging technology to engage people in social and racial justice campaigns. 
  • An innovative strategist. You love bringing people together to help them actualize their own potential for impact. In this way, you strategize on how best to do this through an online interface. You care deeply about why and how to convey this message to our members and beyond. You are good at creating systems and structures to manage membership participation. You employ technology and tools to foster engaging ways to connect our members.
  • Discernment and honesty we can trust. You are a thoughtful team member who acts in alignment with your integrity and are unfailingly trustworthy. 
  • Sees #Woke as a verb. You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate.
  • Uplifting and additive. You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a positive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go.

The Position

The Digital Organizer is a full-time, salaried, exempt position. This position is supervised by the Communications Manager. The salary for this position is between $70,000 - $75,000 depending on experience with full medical, dental, and vision benefits, optional 401(k), a substantial vacation package, and a monthly personal wellness stipend. The position is based in one of Essie’s offices in Oakland or Los Angeles, California. Essie has a mandatory COVID-19 vaccine policy.

To Apply

Please address a thoughtful cover letter to the “Essie Hiring Committee” and submit along with a resume through our hiring portal 


Essie Justice Group provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, and skills. Essie does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, national origin, immigration status, socioeconomic status, ancestry, age, size, sex, sexual orientation, gender, gender identity, familial status, veteran status, disability, AIDS/HIV status, medical condition, prior conviction, arrest history, traits historically associated with race, including, but not limited to, hair texture and protective hairstyles, or any other characteristic protected by law.

Essie values and specifically seeks applicants who are people with incarcerated loved ones; formerly incarcerated people; people of color; women; queer, transgender, gender non-conforming (gnc), and gender fluid people. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, performance assessment, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

About Essie Justice Group

Essie Justice Group is a non profit organization of women with incarcerated loved ones taking on the rampant injustices created by mass incarceration. Our award-winning Healing to Advocacy Model brings women together to heal, build collective power, and drive social change. Essie is Great Place to Work-Certified™ and a recognized leader in Black feminist institution building.

Learn more at

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  • Location
    Oakland/Los Angeles, California
  • Department
    Communications & Partnerships
  • Employment Type
  • Compensation
    $70,000 - $75,000